Embrace

SJM Concerts Present Embrace Plus The Rolling People and The Bunny Suit

Embrace's debut album, The Good Will Out, was released in 1998 and quickly became one of the biggest-selling debut albums by a British artist. With an ever-growing fanbase, festival headline slots, and large sell-out shows, Embrace wasted no time in establishing themselves as one of the country’s most exciting new bands. Numerous hit singles followed, along with albums Drawn From Memory (2000) and If You’ve Never Been (2001), before the band unexpectedly parted company with their label, Hut Recordings in 2002.Rather than slowing them down, this only strengthened the band’s resolve. In 2004 Embrace signed to Independiente and returned with their biggest selling album to date Out Of Nothing. Bigger anthems and sold-out tours followed culminating in the release of their third number one album This New Day, in 2006. Cementing the bands reputation as one of the UK’s most iconic and influential bands of their generation.With no signs of slowing down, a hugely loyal fan base, and looking to score their ninth top ten album in succession, Embrace head into 2026 rightfully celebrating thirty years of an extraordinary journey and a well-deserved place in the history of British music.